About our guest…

Neil Patel is a New York Times Bestselling author. The Wall Street Journal has called him a top influencer on the web.  Forbes dubbed him one of the top 10 marketers, and Entrepreneur Magazine stated that he created one of the 100 most brilliant companies.  He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations--so no better to probably discuss the subject of marketing on today’s podcast.

Neil and I discussed several things including: (1) the evolution of marketing, (2) how to bring the financial services industry into “21st century marketing”, (3) a “foolproof” step-by-step technique to use for your social selling strategy, and (4) finally, I got his opinion on whether websites are dead. 

What we talked about…

🎙️Moving online due to COVID - Using AI and machine learning

🎙️How individuals in highly regulated industries can bridge the challenge of their ideal person having a short attention span

🎙️Difference between direct marketing and social selling; advantages that social selling methods have over direct marketing methods

🎙️Pros and cons of paid or organic marketing

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